Hello, I’m Cedric. Let me introduce myself.
I established Solid On Copy in 2007 to work as a freelance copywriter in the Philippines and help businesses, brands, and organizations turn ideas, information, and complex subjects into clear, persuasive copy and content.
Since Day 1, I’ve worked remotely with copywriting clients in the Philippines and around the world, including Singapore, Hong Kong, Australia, Europe, and the United States. My work has covered everything from website copy and landing pages to long-form content, B2B communications, technology, financial services, and marketing materials.
As an independent copywriter, you work directly with me. There’s no account manager between us and no large team to navigate. Give me your brief, tell me what you’re trying to accomplish, and I’ll take it from there.
The story so far
I earned my Journalism degree at the University of the Philippines-Diliman in 2005, and started my writing career at a small web development company the following year. In 2007, I founded Solid On Copy.
Twenty years later, I count myself lucky for having had the opportunity to work on diverse copywriting projects for over 100 organizations across different industries and countries. My client list has grown to include global brands such as SAP, IKEA Hong Kong, Decathlon Australia, ExpressVPN, and CyberGhost VPN, as well as Filipino companies and organizations including Globe Telecom, The Ayala Foundation, Asia Brewery, SM Malls, and Resorts World Manila.
My experience taught me that each project is unique and there’s no one-size-fits-all approach to writing good copy.
For example, a technical product may need to be explained simply without sacrificing precision. Then there’s social media copy for consumer brands, which only has milliseconds to catch someone’s attention.
Because of that, I always adapt my writing to the audience, the subject, and what the business is trying to achieve. That can only happen with thorough research of the product or service and the buyer. When I understand what I’m selling and the person I’m trying to sell it to from the inside-out, I can write copy that engages and persuades.
Copywriting services I provide
Over the years, I’ve worked on a wide range of copywriting and content projects, including:
- Website and landing page copy
- Blog posts and long-form content
- B2B content
- SaaS and technology content
- Cybersecurity content
- SEO content
- Financial services content
- Email and newsletters
- Brochures and advertorials
- Corporate communications
- Case studies and other marketing materials
How I approach copywriting
I believe that good copy starts with understanding, not writing.
This is why I first try to figure out what you’re offering, who you’re trying to reach, what you want them to do, and why they should care before I even put words on a page.
From there, I focus on three things:
Clarity
Your audience shouldn’t have to work hard to get what you’re saying. Good copy gets the message across without unnecessary jargon or cleverness for its own sake.
Persuasion
Clear writing is only part of the job. Whether the goal is getting someone to buy, make an inquiry, sign up, read, or simply understand your message, the copy needs to move them toward that goal.
Flexibility
A good writer should be able to adapt to the project. I can work from a detailed brief or help shape the message when you’re still figuring out what you want to say.
I can also take existing content, such as a case study, annual report, or research report, and turn it into blog posts, newsletters, social media content, and other useful assets.
Why work with a freelance copywriter from the Philippines?
You’re a leader, not a babysitter. When you hire me, I’ll get up to speed on your project, research the subject, ask questions when something isn’t clear, keep you updated, and deliver the work on time.
You also get the benefit of working with the same person throughout the project. There’s no handoff from salesperson to account manager to junior writer. You talk to me, and I write the copy.
Filipino copywriter, global clients
While I’m a freelance copywriter in the Philippines, my work has never been limited to the local market. I’ve been working remotely with international clients long before remote work became commonplace.
I’ve worked across time zones and with clients from different countries, industries, and backgrounds. That experience has taught me how to communicate clearly, work independently, and adapt my writing to different audiences and markets.
So, whether you’re a Philippine business looking for an experienced freelance copywriter in the Philippines, or an international company looking for a Filipino copywriter, I’m happy to discuss your project.
Let’s work together
If you need a freelance copywriter from the Philippines for your website copy, content, B2B communications, technology writing, or something else entirely, tell me what you’re working on.
I’ll be happy to discuss what you need and see how I can help.